Reshoring Case Study: Starbucks’ New Manufacturing in the USA

SourceReshoring Institute
Date Published08/15/2015
Author NameZachary Hines
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Starbucks
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Reshoring
Total number of jobs (added or to be added):140
Year reshoring announced:2012
Year reshoring implemented or to be implemented:2012
Offshore, work was done:Outsourced
Domestically, the work will be done:In-house
Capital investment ($):172
City reshored to:Augusta
State(s) reshored to:GA
If relevant, work nearshored to:-
Industry(ies):Food & Beverage
Product(s) reshoredVIA instant coffee
What non-domestic negative factors made offshoring less attractive?Intellectual property risk, Inventory
What domestic positive factors made reshoring more attractive?Infrastructure, Lead time/Time to market, Skilled workforce availability/training
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