Adidas Prepares to Open Its First U.S.-Based Robotic Manufacturing Speedfactory In Georgia

Source Hypepotamus
Date Published10/03/2017
Author NameHolly Beilin
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Adidas
Parent companyAdidas AG
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Foreign Direct Investment
Total number of jobs (added or to be added):140
Year reshoring announced:2017
Year reshoring implemented or to be implemented:2018
Domestically, the work will be done:In-house
Country(ies) from which reshored:Germany
State(s) reshored to:GA
If relevant, work nearshored to:-
Industry(ies):Apparel & Textiles
Product(s) reshoredathletic footwear
What non-domestic negative factors made offshoring less attractive?Freight cost
What domestic positive factors made reshoring more attractive?Automation/technology, Eco-system synergies, Government Incentives, Lead time/Time to market, Proximity to customers/market, Skilled workforce availability/training, cost of wages
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