Amway's Made in America Strategy Scores Big with Asian Consumers

SourceWall Street Journal
Date Published08/18/2015
Author NameLoretta Chao
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Amway Corp.
Type of work Manufacturing
If manufacturing, is the company an OEM? Yes
Reshoring category:Kept from Offshoring
Year reshoring announced:2015
Year reshoring implemented or to be implemented:2015
Domestically, the work will be done:In-house
Capital investment ($):200
Country(ies) from which reshored:China
State(s) reshored to:MI
If relevant, work nearshored to:-
Industry(ies):Chemicals, Food & Beverage
Product(s) reshoredSoft-gel casings
What domestic positive factors made reshoring more attractive?Image/brand
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