How Mr. Ice Bucket is Freezing Out the Competition

Date Published05/26/2015
Author NameJennifer Schlesinger
Mentions specific company case(s) of reshoring, kept from offshoring, or transplantYes

Additional Reshoring Information:

Company/Division name Mr. Ice Bucket
Type of work Manufacturing
If manufacturing, is the company a contract manufacturer?Yes
Reshoring category:Kept from Offshoring
Year reshoring announced:2015
Country(ies) from which reshored:China
City reshored to:New Jersey, Ohio
If relevant, work nearshored to:-
Industry(ies):Miscellaneous – subset non Hobbies
Product(s) reshoredIce buckets
What non-domestic negative factors made offshoring less attractive?Quality/rework/warranty
What domestic positive factors made reshoring more attractive?Image/brand, Lead time/Time to market, Raw Materials Cost
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